From Fireside Chats To Breaking Bad: How Media Creates Community
By Megan Anderle Beginning in 1933, a generation of besieged Americans found solace in a special radio program: President Franklin Delano Roosevelt’s fireside chats. “My friends,” Roosevelt would...
View ArticleHow Serialization Changes The Conversation
By Nicole Wong With great power comes great responsibility. It’s not just an idiom for superheroes anymore, it applies to what storytelling can achieve when messaging teams up with high quality...
View ArticleWhen Serialization Goes Bad: 3 Rules to Keep a Series From Falling Flat
By Annie Epstein Since the days of Scheherazade, a story has been broken into chapters and sequels and cliffhangers, driving audiences to the edge of insanity in anticipation of each new installment....
View ArticleWhat Earworms Can Teach Us About Communication
By Alexander Jutkowitz An invisible thread connects some of the world’s biggest pop stars and their mega-hits, from Britney Spears “…Baby One More Time” to Katy Perry’s “I Kissed A Girl” and, more...
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